Empower House Financial Group

What we do for you

We empower you to live the life you want with confidence and purpose through a smart investment approach and wealth planning process that aligns your finances with your life.

Each client we work with is more than a portfolio. You bring us your goals, worries, hopes, and dreams and we adopt them as our own. We offer tools, resources, education, and a network of knowledge to support and guide you. We will help you efficiently save for your child's college and create a plan to care for your elderly parents. We will guide you through career transitions and retirement. We can be counted on during divorce or the loss of a spouse. We also understand women's unique financial needs and how to help maximize their wealth in all phases of life.

As a family business, we have been successfully managing people's money for three generations. Over the past 70 years, we've learned first-hand that life can be unexpected and unexpectedly beautiful at the same time. This helps us bring you the financial experience to make the most of how you're living today and how you want to be living tomorrow.

What makes us impactful:

Perspective We’re a three-generation family team, providing you with continuity and a seasoned perspective.
Reputation We’ve been part of the community since the 1950’s, committed to offering you high-quality service and creating a reputation we’re proud of.
Experience As one of the larger practices in the area, we frequently work with individuals and families, giving us the experience to provide guidance for your family, whatever its dynamics and goals.
Expertise & Education Our team member, Nora Yousif, is regularly asked to present seminars and comment on personal finance topics by the media. She has been featured on NBC Boston, Channel 5 ABC, NECN, WBZ News radio, CNBC, Forbes and Yahoo! Finance. This benefits you as it helps us to stay on top of industry headlines, and hones our ability to simplify complex financial information.
Knowledge In addition to being a CFP®, Nora Yousif completed her MBA at MIT Sloan, a program immersed in quantitative analysis and advanced investment techniques developed by some of the most intelligent minds in the world of business and finance. She brings this insight to you.
Service Our team members who work for you are highly qualified. Nora has been selected as Best-in-State Top Women Wealth Advisor by Forbes in 2023, 2024, and 2025. Joanna Bishop has received the RBC Award of Excellence twice. This is awarded to employees who consistently go beyond expectations for their clients.

The 2023 Forbes "Top Women Wealth Advisors" and "Top Women Wealth Advisors Best-in-State" award was announced February 2023. Data as of 9/30/2022. The award was developed by SHOOK Research and is based on in-person and telephone due diligence meetings to evaluate each advisor qualitatively, a major component of a ranking algorithm that includes: client retention, industry experience, review of compliance records, firm nominations; and quantitative criteria, including: assets under management and revenue generated for their firms. Investment performance is not a criterion because client objectives and risk tolerances vary, and advisors rarely have audited performance reports. Rankings are based on the opinions of SHOOK Research, LLC and not indicative of future performance or representative of any one client’s experience. The financial advisor does not pay a fee to be considered for or to receive this award. This award does not evaluate the quality of services provided to clients. This is not indicative of this financial advisor’s future performance. For more information: www.SHOOKresearch.com.

The 2024 Forbes "Top Women Wealth Advisors" and "Top Women Wealth Advisors Best-in-State" award was announced February 2024. Data as of 9/30/2023. The award was developed by SHOOK Research and is based on in-person and telephone due diligence meetings to evaluate each advisor qualitatively, a major component of a ranking algorithm that includes: client retention, industry experience, review of compliance records, firm nominations; and quantitative criteria, including: assets under management and revenue generated for their firms. Investment performance is not a criterion because client objectives and risk tolerances vary, and advisors rarely have audited performance reports. Rankings are based on the opinions of SHOOK Research, LLC and not indicative of future performance or representative of any one client’s experience. The financial advisor does not pay a fee to be considered for or to receive this award. This award does not evaluate the quality of services provided to clients. This is not indicative of this financial advisor’s future performance. For more information: . <a href="https://www.SHOOKresearch.com">www.SHOOKresearch.com</a>.

The 2025 Forbes "America’s Top Women Wealth Advisors" and "Top Women Wealth Advisors Best-In-State" award was announced February 2025. Data as of 9/30/2024. The award was developed by SHOOK Research and is based on in-person, virtual and telephone due diligence meetings and a ranking algorithm that includes: a measure of each team’s best practices, client retention, industry experience, review of compliance records, firm nominations; and quantitative criteria, including assets under management and revenue generated for their firms. Investment performance was not an award criterion. Rankings are based on the opinions of SHOOK Research, LLC and not indicative of future performance or representative of any one client’s experience. The financial advisor does not pay a fee to be considered for or to receive this award. This award does not evaluate the quality of services provided to clients. For more information: <a href="http://www.SHOOKresearch.com" target="_blank">www.SHOOKresearch.com</a>.

The 2024 Forbes Best-in-State Wealth Management Teams award was announced January 2024. Data as of 3/31/23. The award was developed by SHOOK Research and is based on in-person, virtual and telephone due diligence meetings and a ranking algorithm that includes: a measure of each team’s best practices, client retention, industry experience, review of compliance records, firm nominations; and quantitative criteria, including: assets under management and revenue generated for their firms. Investment performance is not a criterion because client objectives and risk tolerances vary, and advisors rarely have audited performance reports. SHOOK’s research and rankings provide opinions intended to help investors choose the right financial advisor and team, and are not indicative of future performance or representative of any one client’s experience. Past performance is not an indication of future results.  Neither Forbes nor SHOOK Research receive compensation in exchange for placement on the ranking. The financial advisor does not pay a fee to be considered for or to receive this award. This award does not evaluate the quality of services provided to clients. This is not indicative of this financial advisor’s future performance.

The 2025 Forbes “Best-In-State Wealth Management Teams” award was announced January 2025. Data as of 3/31/24. The award was developed by SHOOK Research and is based on in-person, virtual and telephone due diligence meetings and a ranking algorithm that includes: a measure of each team’s best practices, client retention, industry experience, review of compliance records, firm nominations; and quantitative criteria, including assets under management and revenue generated for their firms. Investment performance was not an award criterion. Rankings are based on the opinions of SHOOK Research, LLC and not indicative of future performance or representative of any one client’s experience. The financial advisor does not pay a fee to be considered for or to receive this award. This award does not evaluate the quality of services provided to clients. For more information:  <a href="http://www.SHOOKresearch.com">www.SHOOKresearch.com</a>.

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September 22, 2025

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When approached to be featured as a Dynamic Woman in Boston Common Magazine, I said “Only if my mom can be spotlighted!” Her story of arriving in the U.S. with only a few crinkled dollars, raising my brother and I on her own, building a thriving business, and breaking generational barriers is the reason I do what I do today. She showed me what true grit, resilience, and vision look like—and I carry that legacy forward through EmpowHER House Financial Group at RBC and my mission to financially empower women. As women, we don’t have generations of female financial role models to look to for guidance because we weren’t allowed financial independence. Only 35 years ago, a woman needed a man’s signature for a mortgage or business loan. I was lucky enough to have my mom who broke the chain for me - and I bring her perseverance and spirit into my work every day to help other women break their family’s chains of financial disempowerment. This recognition is not just mine - it’s hers, it’s ours, and it’s for every woman rewriting what’s possible. And yes, I know she looks more like a sister, but she is in fact, my mother. lol Special thanks to powerhouse Noel DiCarlo for nominating me. She’s not only a stellar attorney, but also a prime example of someone who truly uplifts others! #DynamicWoman #BostonCommonMagazine #FinancialEmpowerment #WomenWhoLead #EmpowHER #piggybank

A big thank you to our summer intern, Matt, as he heads back to Stonehill College. We've enjoyed having him on our team this summer and can't wait to see all the amazing things he'll do next. On the subject of heading back to school, college savings plans are a great way to fund education related expenses. They can even be specifically great for grandparents to gift into, if they're seeking to reduce their taxable estate. Be in touch for best practices relating to college savings strategies. #CollegeSavings #SmartMoneyMoves #BacktoSchool

I'm excited to be back keynoting the Boston Women's Leadership Summit for over 400 attendees on September 9th at 1 PM for a session called "How to Empow(Her) Your Finances and Future." Financial empowerment isn't just a goal - it's a skillset every woman needs. That is why I founded the EmpowHER segment of my business: https://us.rbcwealthmanagement.com/empowerhousefinancial/empowher-for-women. On the 9th, we'll dig into strategies to help you take charge of your financial future, including: - Calculating your number to save each month - The different retirement vehicles and when to use each - Investing best practices - Negotiating for more pay - College savings strategies - Planning for aging parents - Helping to optimize your future Social Security benefit Join me in making money confidence the new normal for women. If you'll be there, I can't wait to see you. If not, I'm an email away to talk about your own plan: nora.yousif@rbc.com. #HerMoneyHerPower #WomenAndWealth #WealthPlanning

Powering your finances, family, and future

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What we do for you

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We are also honored to be recognized as a Forbes Best-in-State Wealth Management Team in 2024 and 2025.

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